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- Brij - August 2022 User Study
Since the launch of the Brij App, we've had the chance to conduct focus groups with our users to understand how they're using the app and how we can improve. Our key takeaways are as follows: "Brij fills a very unique need that my audience across the board needs. Creatives, entrepreneurs, and change-makers need mentors & community the most. I use the app and often text friends about the people I think they should try to match with on there." Areas where we’re doing well: People generally show an interest and desire to tell others about the app. People are actively using Brij and enjoying the opportunity and prospect of building a larger network in the media industry. People seem to be satisfied with the app’s functionality and the way everything presents itself from an accessibility standpoint. We were heavily focused on accessibility and how our UI/UX lends to a user-friendly experience. We're happy that we're hitting the bar here. Areas where we can improve: The app’s matching space is not something customer’s currently enjoy. Largely because people aren’t making matches, or don't know that they've made a match. Because this is the bread and butter of the platform, we're focused on making this experience more seamless. Simultaneously, we will be focused on rolling out our forum space so users have a place to connect outside of the matching space. People want to see more personalization with the matching process. Our users want the ability to send messages to potential matches and view people that are interested in matching with them, versus a match being dependent on both users swiping right. Next Steps: [ ] Focus on integration of app notifications for matches and messages [ ] Focus on addition of closed groups [ ] Create and rollout forum space [ ] Develop “see who liked you” capabilities [ ] Integrate the opportunity to send a message with a match See the full study below:
- NAL Media and Black Visionaries Partner to Create A Series of In-Person and Virtual Events
NAL Media and Black Visionaries Partner to Create A Series of In-Person and Virtual Events for Underrepresented Professionals in Media July 6, 2022 BROOKLYN, NY – NAL Media (Brij) and Black Visionaries are partnering to create a series of workshops and events to continue their effort in providing resources and opportunities for underrepresented creative professionals in the media industry. Last month, NAL Media launched Brij– a mentorship matching app for underrepresented creatives to network. Following the launch, NAL and Black Visionaries– a community created for thought leaders, advocates, and multi-hyphenate professionals across industries – agreed on a partnership as both companies share a vision to uplift underrepresented communities. Black Visionaries serves as a platform to provide Black professionals across all industries with opportunities to network, resources for career/business advancement, and professional development. In addition to hosting/spreading awareness of in-person events, the brand leverages social media platforms, such as TikTok and Instagram, to provide career advice and resources to its followers and viewers in an engaging and relevant way. Similarly, Brij uses a “swipe left, swipe right” matching system (think: Tinder or Hinge, but for mentorship) for creative professionals to find their perfect mentor and/or mentee in an easy and fun way. “We’re excited to launch our Summer speaker series starting Wednesday, July 27, and continuing throughout the summer season on the fourth Wednesday of [each] month. In partnership with Black Visionaries, we will cover topics such as branding yourself as a creative professional, crafting your career roadmap, and how to amplify your side hustle,” shared NAL Media CEO and Founder Naomi Lilly via a weekly newsletter. The first workshop of the series, “Branding Yourself As a Creative Professional,” will be held virtually on Wednesday, July 27th at 7 pm EST. To register for the event, click here. About NAL Media and Brij NAL Media is empowering communities by empowering creatives. With a mission to empower marginalized communities within media, We are rebuilding the media industry as we know it, by democratizing pathways to success for marginalized creatives. NAL is the parent company of Brij– a mentorship matching app for underrepresented creative professionals to connect, now available for iOS. For more information, visit nal-media.com and follow @brijapp on Instagram and Twitter. About Black Visionaries Black Visionaries is an organization that prides itself on creating opportunities for Black professionals at varying stages of their careers. Whether a “student of life” trying to get their foot in the door or a career veteran, the brand aims to support every type of professional. Resources created to address topics such as how to kick-start or amplify your side hustle, sharing industry-specific news, and ways to navigate corporate culture as Black talent. In addition to their digital presence, Black Visionaries curates in-person experiences, allowing professionals to encounter new people and develop partnerships of their own. The brand also, partners with existing companies, on events with the goal of spreading awareness to their community.